ART & Life in critical zone | visual identIty
Goal: Create a visual identity for the art exhibition. This exhibition revolves around the relationship between humans, animals, plants, and other forms of life and earth material. A critical zone is where we all co-exist.
The identity draws inspiration from nature. For the background pattern, I used a stylized photograph of tree bark (visible at the end of the page). The color palette is also rooted in nature, featuring shades of green complemented by an energetic yellow.
Catalog design
Tote bag design
The way the background pattern was created:
